Who we are
The mission
Hairesia.it is a marketing product created and edited by true professionals in the sector. Our e-commerce platform boasts a vast range of hair and personal care products, mostly purely "Made in Italy". Before being acquired, each reference passes a series of tests designed by us to meet the needs of all consumers, guarantee long-lasting results, while offering quality and particular attention to the balance of the scalp and skin.
"Hairesia aims to constitute a stable and reliable element for consumers, we are particularly attentive to the needs of our customers, of any nature and age group. We select only high quality products at a price accessible to all, we constantly monitor the our own supply chain as well as the feedback received from our customers" .
The project was born from the idea of Alessandro and Valentina, two young entrepreneurs who have been friends since university and later also colleagues at a well-known cosmetics industry, who decided to turn their passion into a full-time job. The common objective is to create a series of own-brand cosmetic lines that distance themselves from large mass productions whose main objective is to sell and as a consequence the creation of standardized products for the masses, suitable for everyone but ultimately really poor accounts in terms of effectiveness.
History
2017 is the year of the start, the proprietary brand is registered, the first market investigations begin, the Hairesia signed samples are born. The mission is to create unique and specific formulas of their kind, real hair enchantments capable of bewitching customers, giving great satisfaction and guaranteed results in use. Two years of research, into which we poured all our passion into conducting uninterrupted studies aimed at reaching the set goal.
The initial enthusiasm is partly dampened by the Covid-19 phase. In a highly restrictive environment it becomes increasingly difficult to find raw materials, interface with laboratories capable of respecting deadlines and quality standards, finding a structure capable of hosting our project in the way we would have liked to grow it. This is where the idea of relying on new trends was born, seizing the opportunity offered by the era of digitalisation to one's advantage by creating an e-commerce that reflects the values in which we believe. Hairesia.it is officially born, our best selection of made in Italy products.
To carry out the project we turned to true professionals in the sector, trusted companies that we have had the opportunity to know in detail over the years spent operating in the field of cosmetic chemistry. They welcomed our vision with open arms, providing experience and tools capable of achieving the best results. Some of our orders are processed directly by distributors, via their own internal logistics, with short delivery times and highly reliable dispute management (returns/exchanges) capabilities.
Our made in Italy team
We also relied on our experience when choosing the team. Since we originally came from the south but emigrated to the north in search of more flourishing job prospects, we wanted to mix the best of the know-how learned during these years. A management that is characterized by the typical precision of northern Italy and the unique know-how of made in the south, with an average age of our employees of approximately thirty years. We want to enhance youth employment and at the same time make use of a prepared and dynamic team. We currently operate in four structures, with administrative offices located in Milan in via Libero Temolo 4 and approximately twenty active employees. We hope to be able to expand our frontiers in a short time, especially with the introduction of the fully branded Hairesia line, coming soon.